Nya Fröken Sverige (in English: New Miss Sweden) is a Swedish beauty pageant, under administration of the swimsuit producer Panos Emporio. The recruitment process is based on personal interviews and education backgrounds, and no traditional swimsuit competition is arranged. The very first winner competed at the Miss Universe in 2006 and was placed as semi-finalist, but it was later discovered that the two pageants are fundamentally different and the national director decided to abolish international beauty competitions. The contest is a branch of the former Miss Sweden pageant, that existed between 1949-2005.
The 2006 contest was broadcast in eight countries, due to English oral presentations and became the second most worldwide viewed national beauty pageant, after the Miss USA pageant. There hasn't been a 2010 version of the pageant since there have been technical disorders but there will soon be a 2011 one.
| Year | Winner | Location |
|---|---|---|
| 2006 | Marie Nysgård | Stockholm |
| 2007 | Ulla Karlsson* | Helsingborg |
| 2008 | Lena Hellström | Umeå |
| 2009 | Isabel Winqvist | Stockholm |
2nd runner up of Nya Fröken Sverige 2009: Annika Mikaels 3rd runner up of Nya Fröken Sverige 2009: Sofie Finicelli ( * ) Later resigned.